TRACKS AND TRACK CHAIRS
Advertising, Promotion and Marketing Communications
Micael Dahlen, Stockholm School of Economics
Helge Thorbjornsen, Norwegian School of Economics and Business Administration
Carmen Lages, ISCTE-IUL Business School, Lisbon
Business-to-Business Marketing and Networks
Andreas Eggert, University of Paderborn
Thomas Ritter, Copenhagen Business School
Consumer Behaviour
Elizabeth Cowley, University of Sydney
Amitava Chattopahyay, INSEAD
Luca Visconti, ESCP Paris
Innovation and New Product Development
Wim Biemans, University of Groeningen
Luigi de Luca, Cardiff University
International and Cross-Cultural Marketing
John Cadogan, Loughborough University
Maja Makovec Brenčič, University of Ljubljana
Marketing in Emerging and Transition Economies
Paurav Shukla, University of Brighton
Đurđana Ozretić Došen, University of Zagreb, Faculty of Economics
Marketing of Public and Non-profit Organisations
Patrick De Pelsmacker, University of Antwerp
Gary Warnaby, University of Liverpool
Marketing Research and Research Methodology
Tammo Bijmolt, University of Groeningen
Bruce Hardie, London Business School
Marketing Strategy & Leadership
Christian Homburg, University of Mannheim
Harley Krohmer, University of Bern
Marketing Theory
Rod Brodie, University of Auckland
Kris Möller, Aalto University School of Economics
Modeling and Forecasting
Daniel Klapper, University of Frankfurt
George Baltas, Athens University of Economics and Business
New Technologies and E-Marketing
Shintaro Okazaki, Universidad Autonoma de Madrid
Charles R. Taylor, Villanova School of Business
Pricing and Financial issues in Marketing
Pierre Desmet, University Paris-Dauphine and ESSEC B.School
Aleksandra Pisnik Korda, University of Maribor
Product and Brand Management
Stephanie Slater, Cardiff University
Susan Hart, Strathclyde University, Glasgow
Relationship Marketing
Manfred Krafft, University of Muenster
René Darmon, ESSEC Business School
Retailing, Channel Management and Logistics
Daniel Bello, Georgia State University
Marc Filser, University of Burgundy
Sales Management and Personal Selling
Paolo Guenzi, SDA Bocconi School of Management
Catherine Pardo, EMLYON Business School
Services Marketing
Andrea Ordanini, Bocconi University
Ed Nijssen, Eindhoven University of Technology
Social Responsibility, Ethics and Consumer Protection
Minoo Fahrangmehr, University of Minho
Stephen P. Hogan, Brighton Business School
Tourism Marketing
Enrique Bigné, University of Valencia
Alain Decrop, Louvain School of Management
Special Interest Groups
Gabriele Troilo, SDA Bocconi School of Management
Paulo Rita, ISCTE-IUL Business School, Lisbon
|
